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The impact of the Swiss-EU relationships on the Swiss banking secrecy
Burkhard, Mike-David ; Cahlík, Tomáš (advisor) ; Hlaváček, Jiří (referee)
Switzerland and the European Union share common values and have peaceful and well functioning economic and political agreements. Nevertheless, the Swiss banking secrecy is definitely a thorn in the EU's flesh, especially because of tax fraud or money laundering. Since the existence of the Swiss banking secrecy it has been associated with holocaust money, tax evasion, potentates' money etc. and also has been confronted with espionage attacks by foreign authorities and various other disputes. Recent global events have shed light on the Swiss banking secrecy's wider international agenda. A newly debate about the Swiss banking secrecy started with the global economic crisis and the Euro crisis. Finally, not a day goes by where there is no report or article in the media regarding the banking secrecy, the Swiss banks and its issues concerning the European Union or the United States. This writing focuses on the relationship between Switzerland and the European Union which is affected by Swiss banking secrecy: By explaining the history and importance of the Switzerland as a financial centre, its banking secrecy and the differences to other systems, possible issues and conflicts can be outlined. This thesis covers existing issues with EU member states. What regulations and restrictions were enforced by the...
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Banks and their market entry strategy
Sessa, Gionni ; Král, Petr (advisor) ; Machek, Martin (referee)
In the global market in which many countries still struggle with the consequences of the financial crisis of 2008, many companies come to the conclusion that growth can be achieved through international marketing activities. This attitude poses big challenges to organization that want to enter the international arena, involving deciding which markets should be entered, how this should be done, through which marketing program and finally how to organize the marketing. International expansion poses risks as well as opportunities to businesses, and it is crucial for the organization to thoroughly evaluate the market in order to take a decision about the market entry strategy. Based on the case studies of Credit Suisse and UBS entering the Brazilian market, this thesis sought to study how Swiss banks entered the country and with what results. Based on an extensive literature review, the two cases have been presented and it was possible to demonstrate that great cultural difference and tight regulation suggest the entry through a merger or an acquisition.
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